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Showing posts with label corporate interests. Show all posts
Showing posts with label corporate interests. Show all posts

Sunday, February 9, 2014

Pearson Buys New York State Education Department

Commissioner King and Chancellor Tisch wait patiently
for their turn to speak as their new Pearson overlord
announces the takeover
Albany, New York - Best described as "not your usual corporate takeover," Pearson PLC announced that it has acquired the New York State Education Department (NYSED).

The big announcement was made at a press conference attended in person by Board of Regents Chancellor Merryl Tisch and Education Department Commissioner John King and via satellite by Pearson CEO Marjorie Scardino who is based in London.

A proud Scardino confessed, "Pearson has been calling the shots in New York State for quite a while now. So this just makes it official." According to sources in both organizations, Pearson had been slowly and surreptitiously acquiring the NYSED for more than four years.

Both King and Tisch nodded silently but enthusiastically as Scardino laid out Pearson's plan for "fully integrating all aspects of New York State public education into the seamless mission of helping people make more of their lives through learning what is important to corporations."

How did this come to pass?
With the promise of anonymity, a corporate insider disclosed the steps Pearson took to ensure the takeover would be successful. "Getting the politicians on board was easy; it just took some juicy political contributions. But getting the teachers and parents to go along... well that took a good deal of manipulation." He cited the adoption of the common core by almost every state as a game changer. "It made the acquisition fiscally wise."

According to our source, Pearson then set out to become an indispensable resource provider: textbooks to students, professional development to teachers and standardized testing to administrators. "Pearson expects to be greeted as liberators in New York State. After all how can you say 'no' to the corporation that guides your entire educational growth from cradle to grave." Apparently you can't, unless the federal government intervenes.

One of the first steps in formalizing Pearson's
takeover: new stationary
The proposed merger still needs approval from the Federal Trade Commission (FTC).  While refusing to comment on the merits of the merger, "uncommon" is how chair of the FTC, Edith Ramirez, described it. "Generally corporations takeover governmental agencies in a more low-key manner like lobbying the legislature or placing former employees inside of them," noted Ramirez. Despite the lack of corporate finesse none of the merger experts we contacted saw any obvious reasons for the FTC to block the takeover. And very few other individuals or groups seem willing to come out against it.

New York Governor Andrew Cuomo was unavailable for comment. The American Federation of Teachers (AFT), which initially voiced objections to the Pearson-NYSED deal, has backed off since accepting a sizable grant from the Gates Foundation to research successful government/private industry partnerships. Some teachers have even expressed excitement about the takeover. Justin of Pennsylvania tweeted, "Maybe now, as a shareholder, I could have a say in my own profession." Meanwhile education bloggers have been angrily spouting off about the merger using terms like "conflict of interest" and "privatization of public education" but honestly who listens to them?

When asked if Pearson would be acquiring other state education departments, Scardino gave a tight-lipped smile, though John King mumbled something about there being "no place to hide."

Reality Alert: 


Sunday, April 21, 2013

This Test Brought To You By....

McDonalds is just one of many
 corporations interested in the program 
Albany, NY - Responding to budget cuts, officials at New York State's Education Department unveiled a new program for public schools that has the potential to raise millions of dollars - product placement. At a press conference on Friday inside the newly named "Staples Building," Commissioner of Education Dr. John King was all smiles as he described the novel program. "With a nod to the movie-making industry and the recognition that many of our school districts are financially strapped, we have decided to allow corporations to place their product names in state and local tests administered to students throughout the year."

As described by Commissioner King, the program works much as it does in Hollywood, with corporations paying for the right to have their name (or a product's name) featured prominently during a movie or in this case, an exam. The program has already been tested at several schools around the state, including on this year's Common Core English Language Arts exam. "Oh sure, somebody always complains about something," responded King to a question about selling the state's young to the highest bidder. "But we need the money and the kids are so used to advertising anyhow. They probably won't even notice."

Students at the Frank Sinatra School of the Arts in Queens, which was part of the pilot program, may or may not have noticed that their eighth grade science exam featured several questions "bought" by corporations. For instance, one of the questions prodded students to, "Name a carnivore you see in this drawing." The drawing showed an idyllic pond surrounded by trees and animals such as hawks, deer, fish and a bear. In the background was a factory bearing the name, "Union Carbide."

Another question was sponsored by energy company Con Edison which paid to have its name placed on the roof of a building in a diagram of an electric power plant built next to a river. The accompanying question read, "Describe one positive impact on this type of power plant on the environment." Later Con Ed CEO Kevin Burke admitted that the company doesn't actually operate a single dam.

Other companies wove their product placements in more subtly. For example, one question related to the sexual reproduction of rabbits, featured a footnote that read, "Offspring can be prevented with the use of protection." Although the company's name was not present, Dr. King revealed that Church and Dwight Company, which produces Trojan condoms, had paid for that footnote.

"Sometimes a company wants to put out a message but not have their name directly affiliated with that message and we're o.k. with that," explained King. Though the Commissioner was all smiles at the press conference, there have been some hitches.

Commissioner King enthusiastically
described the program.
An anonymous source at New York's Education Department revealed that Walmart was hoping to sponsor the United States History and Government Regents Examination. However, the company objected to the number and nature of questions related to the rise of labor unions. The state refused to change the questions on the test but a spokesperson said that they might reconsider for next year's exam, "If the price was right." And Walmart wasn't the only disappointed corporation. Although R.J. Reynolds Tobacco Company negotiated for days with an elementary school in Somers, NY, they were unable to convince officials to place sunglasses on the picture of a camel which accompanied a story about the desert on a third grade English exam.

Still King is enthusiastic about the program's potential. "It could raise an enormous amount of money for some really strapped schools." He gleefully pointed out that Citicorp, Goldman Sachs and AIG are currently in a "very competitive bidding war" to gain the rights to sponsor every exam given at Stuyvesant High School, located in the financial district. "I think they see a natural affiliation with the student body," commented King. "I have instructed my staff that their top priority is to speed and facilitate negotiations between interested parties so that we can see the results on this year's tests and of course in our budgets."

When asked if he saw anything ironic in Dunkin' Donuts sponsoring the final exam for a Mt. Vernon High School class entitled, "Nutrition for the 21st Century," Commissioner King said he would not make such judgments. "Our attitude is that everything is open for discussion."

Several corporation heads were also on hand to answer questions from reporters including, Pepsico's CEO Indra Nooyi. She described the opportunity as, "a marketing dream." "Getting our message out to young people when they are in an excited state, as they most certainly are during an exam, is giving us the chance to create a mental tattoo for our brand." Pepsico paid an undisclosed amount to place their Frito Lay brand throughout the health class midterms at Niagra Falls High School.

Although not yet sponsors, the Education Department admitted that they are currently in negotiation with several high profile companies including: Anheuser-Busch, ExxonMobil, Dow Chemical, BP Global and Rupert Murdoch's News Corporation.

Reality Alert: 
Interested in how we came to write this? Go to New Standardized Tests Feature Plugs for Commercial Products and Learn ABC's - & IBM's. 

Sunday, September 16, 2012

The Tiniest Test Takers

London - Pearson PLC, the world's leading learning company, announced a new product that will allow the company to begin administering standardized tests to the nation's youngest students - fetuses.

Pearson-provided sonogram of fetus taking ELA exam. Sadly,
test scores prove the fetus is merely average.
New Pearson CEO John Fallon gushed, "We couldn't be more excited about this development."

Mr. Fallon explained to reporters how Pearson scientists used nano technology to create tiny number two pencils that can be placed into a woman's uterus. "If you look very closely, you can see that we have been able to provide the fetus with a bubble test and a number two pencil," boasted Fallon while pointing to a sonogram.

Scientists associated with the project agree that the new development is quite a feat. "Shrinking the pencil wasn't too difficult," explains Dr. Michelle Benito. "But creating test booklets and bubble sheets resistant to amniotic fluid, well that took a good deal of effort."

Benito describes the testing process, "Testing materials are injected into the mother's uterus utilizing the same needles employed during amniocentesis. Then we guide the materials into the fetus' hands using probes and prod it to take the exam. We give the unborn about an hour to complete the test and then we suction the materials out through the needle. The only problems we have encountered are fetuses who refuse to take the exam and fetuses who eat the pencils."

Asked by one reporter if standardized testing of the unborn was perhaps "ridiculous" Fallon responded irately, "Our philosophy is that you can never test too early or too often. Clients that agree will purchase and implement this product; clients that don't, won't."

When asked to comment on this new Pearson initiative, American Federation of Teachers President Randi Weingarten responded with a question of her own, "Can we finally agree that testing is out of control?"

Reality Alert: 
Interested in how we came to write this? Read the Jason Standford: Cashing in on Pre-K TestingConnecticut Adds New Tests for Kindergarten, 1 and 2 Grades as well as comments associated with piece. Also Florida Gets Tough on 5-Year-Olds.

Monday, August 27, 2012

Teacherbots: Tomorrow's Solution Today?

Alaska - "How can we use technology so that we require fewer human teachers?" This was the question posed by Miles Katzman, founder and CEO of Teacherbots Inc,. as he stood before a roomful of attentive school district representatives from around the country. With budgets being cut, lots of districts are looking for ways to reduce personnel costs while still maintaining high educational standards. Katzman believes he has the solution: Teacherbots or TBs.

Teacherbots are being used at Sara
Palin Elementary School in Alaska
"TBs are tomorrow's solution today," quips Katzman.  What exactly are Teacherbots?  "They're state of the art approximations of human educators.  A happy marriage between manequins and intelligent robotic technology."

At Sara Palin Elementary School in Alaska, where robotic teachers have taught for more than two months, the experiment has been deemed a success. "We like them because they follow lesson plans exactly, don't take sick days and so far haven't tried to unionize," declares principal Tripp Glarick. The school still employs human teachers, known as "HBs" which is short for human beings. "Contractually we have to keep the HBs around for a few more years," explains principal Glarick.  "Otherwise they'd be gone already."

Some HB teachers seem to approve of their robotic colleagues. Michelle Luddite, a fourth grade teacher, explains, "When the number of students in my room hit 54, I was glad to get the bot. She processes student data, analyzes which computer programs will best address student weaknesses and programs assignments proven to improve test scores. My role is different. I attend IEP meetings, call parents and try to keep the 'needy kids' on task." What exactly is a 'needy kid'? Ms. Ludite explains, "Needy kids are those students who want to talk. They learn best by bouncing ideas off other people. You know, the ones who want to interact." Asked if she misses her role as a traditional classroom teacher Mrs. Luddite pauses to reflect. "I guess what I miss most is sharing the joy of the learning experience, exploring each individual child's gifts..." She trails off as Mr. Glarick approaches. "Well now don't go getting me all sentimental. You have to change with the times or else."

Profits
This brave new educational world has drawn significant interest from investors.  Venture capital firms have bet more than $9 million on Teacherbots Inc. whose corporate motto is, "Education should run like a well-oiled machine." CEO Katzman credits the adoption of common standards and shared assessments for making his brainchild financially viable. He explains, "Standardizing the standards has led to a standardized education and that translates to money for us. Now that there's a common definition of what 'good' looks like, education entrepreneurs can enjoy national markets where the best products can be taken to scale."

Critics
Whether or not robotic teachers are "the best products" for our nation's children has yet to be determined. Critics say Teacherbots lack flexibility and are impersonal. Leonie Haimson, one of the founders of Parents Across America has been vocal in her disapproval of TBs.  "They're just plain creepy."

"So was my seventh grade gym teacher," counters Glarick with a chuckle.  Becoming more serious, he continues, "Are there some kinks? Sure, but you know with every new gadget you have to work out the bugs. With time, I'm sure the bots will become more human-like but with none of the outrageous demands of humans like needing bathroom breaks or wanting a duty-free lunch."

Some of the most vocal critics of TBs have been students. Fifth grader Johanna Stephens, who has organized several protests against the bots, refused to go to school after spending just one day with her classroom TB. "I hated her. She didn't look at me, just kind of at my forehead. She never asked me for my opinion or about my feelings. All she knew was my data," claims Johanna.

Principal Glarick tries to explain away Johanna's response, "Some students find it difficult at first but then they adjust. Students are used to having teachers that respect their opinions but if I can paraphrase David Coleman (one of the architects of the Common Core standards), our TBs really don't give a crap about what students feel or think. The bots are programmed to only accept correct answers and cited evidence. The kids will catch on eventually."

And maybe so will the bots.

Sunday, August 12, 2012

"No Teachers Will Be Hurt"

This story updates an older one entitled, "Stoning Teachers Raises Some Eyebrows"

WARNING: THIS STORY IS SATIRE. IT IS NOT REAL. IT IS NOT TRUE.  SOME OF YOUR COMMENTS HAVE LED US TO BELIEVE YOU DO NOT UNDERSTAND THIS.

August 12, 2012 9:00am EST
"Who would have thought that a concert that was supposed to honor teachers could engender so much controversy?" With these words, a sheepish Les Moonves, CBS President and CEO, began apologizing for his network's support of a concert at which attendees could throw rocks at teachers. At a press conference held yesterday in Los Angeles, CBS's head honcho explained, “We will still broadcast ‘Teachers Rock’ but absolutely no public school teachers will be hurt. Not in jest. Not for fun. Not at all.”

Inundated with complaints from an outraged public, those involved with the production, including corporate monstrosity Walmart, were forced to issue a public apology and cancel the stoning booth which for the cost of one dollar would have allowed participants to “Rock-a-Teacher.”  Among those present for the mea culpa was concert producer Ken Ehrlich. "I guess it wasn't as funny as we thought," he confessed to reporters.

Even before the stoning booth controversy, teachers had criticized the concert, which is a publicity event for a soon-to-be-released movie entitled, "Won't Back Down." Many in the education field see the movie as just one more way to malign public schools. Influential education historian and prolific blogger Diane Ravitch described the film, starring Viola Davis and Jake Gyllenhaal's sister, as a "sneaky push for privatization." Already facing ridicule, how did producers manage to make things worse?

A perosn who attended several production meetings but wishes to remain anonymous, revealed that while discussing vendors for the concert, which included the typical food and tee-shirt hawkers, Walmart and Walden Media representatives suggested having a dunking booth.  Later someone proposed the "dunkee" be a teacher. Our source explained, "Everybody laughed."  The tone in the room began to change rather quickly. “One thing led to another and all of a sudden we were talking about stoning public school teachers. I'm not really sure how it happened. It just got out of hand." However outrageous it sounds now, the idea must have seemed like a good one as no one put a stop to it.

Interestingly, the canceled stoning still has its defenders. "It was supposed to be a joke. They weren't even really stones," explained Paul Anschutz, who financed “Waiting for Superman.” “They were more like pebbles. And all the teachers were going to be paid union wages plus they were allowed to wear helmets."

Michelle Rhee also expressed disappointment over the cancellation. "I was going to drive all the way down from Sacramento for this opportunity. I even had my own rocks."

Reality Alert: 
Interested in how we came to write this? Read Diane Ravitch and Parents Across America twice.

Thursday, August 9, 2012

Stoning Teachers Raises Some Eyebrows - with Updates

This story has been UPDATED at "No Teachers Will Be Hurt"

WARNING: THIS STORY IS SATIRE. IT IS NOT REAL. IT IS NOT TRUE.  SOME OF YOUR COMMENTS HAVE LED US TO BELIEVE YOU DO NOT UNDERSTAND THIS.

August 9, 2012 2:30pm EST
Los Angeles – When nineteen-year-old Marsha Felton of Santa Monica heard about a concert honoring teachers, she wanted to go. After all her mother Jane is a public school teacher.  This may account for why she was so angry when she came across an on-line advertisement for “Teachers Rock.”  "I couldn't believe what I was reading.  It just seemed wrong.”

What bothered Ms. Felton lies in the fine print at the bottom of the concert promotion. Alongside food and tee-shirt vendors is listed an entertainment booth entitled "Rock-a-Teacher.” Further description reads, “Like an old fashioned dunking booth only better.  Live teachers. Real stones. C’mon, you know you’ve always wanted to.”

Marsha was shocked. “I read it over and over again." She began to spread her rage, as so many do, by sending a Tweet that linked to the advertisement and read, "Teachers Rock=Rocks@Teachers.”

Almost as quick as you can say, “publicity gaffe,” Randi Weingarten, President of the American Federation of Teachers, began to rally her troops.  "This is outrageous!" was the opening salvo in a daunting and unrelenting number of emails sent from Weingarten's Twitter account complaining about the planned stoning. Concert producers Walmart and Walden Media and CBS, which is supposed to broadcast the concert later this month, have been swamped with vitriolic communications from labor leaders and their constituents demanding the booth be removed.  “I will nevr by yr resnbly priced scool supplies again,” threatened @CheapTechr in a Tweet directed at Walmart.

While no decision has been made about the fate of the booth, CBS, Walmart and Walden Media issued a joint statement, which read, “The matter is currently under examination.”
-----

Update: Stars Threaten to Walk
August 10, 2012 9:00am EST
Los Angeles - TMZ is reporting that several stars scheduled to appear at the "Teachers Rock" concert have threatened to pull out if teachers are actually rocked.  According to TMZ sources, Leslee Dart, Meryl Streep's publicist, made a fury-filled phone call to CBS, which is scheduled to record and broadcast the concert later this month.  She is quoted as screaming at CBS President and CEO Les Moonves, "Meryl's in a god damn union for Christ's sake.  She has to work with Teamsters.  Damn right she wants this rectified."  No word yet on Moonves' reaction.  

Also unhappy about the "sport" of stoning teachers is Josh Groban.  People magazine is reporting that Groban expressed his concerns to Walmart and Walden Media producers after getting an earful from his art teacher mom. According to sources close to the star, Groban's mother is angry about more than just the stoning booth. She objects to the entire event which is a publicity vehicle for the movie "Don't Give Up." "I don't want you lending your time and talents to a movie that glorifies yet another way to turn public schools over to charter chains," Lindy Groban is reported as saying. "They can call it whatever they want, but this concert is not about honoring teachers. It's being put together by the same people who did 'Waiting for Superman.'"
---------


Update: No Rocks Allowed
August 10, 2012 4:35pm EST
Los Angeles - Well that didn't take long.  After receiving hundreds of thousands of phone calls, emails, on-line petitions and tweets, the concert producers of "Teachers Rock" waved the white flag.  Through a Walden Media and Walmart spokesperson, it was announced moments ago that the Rock-a-Teacher booth will no longer be a part of the concert event.  Reading from a prepared statement, the spokesperson said, "No teachers will be harmed during the concert.  Not in a booth. Not by a youth. Not in the parking lot.  Not by an angry tot.  Not here. Not there. Not anywhere."

Les Moonves, President and CEO of CBS, is expected to issue a formal apology tomorrow.


Reality Alert: 
Interested in how we came to write this? Read Diane Ravitch and Parents Across America twice.

Friday, August 3, 2012

Vultures Reported at Area Schools

Police Blotter:
Police received several calls this week from concerned community members and several teachers who reported seeing vultures on the grounds of neighborhood schools.  Police investigated but made no arrests when it turned out it was just educational vendors hawking Common Core materials.


Reality Alert: 


Sit Down for Education

Press Release:
Recognizing the needs of lazy Americans, Michelle Rhee and Jonah Edelman have announced they are forming a new organization to be called, "Sit Down for Education."  It will align its efforts with Edelman's other organization, Stand Up for Education.

At a press conference on Wednesday, the self-important Ms. Rhee explained, "Many Americans would like to support our efforts to blindly make educational changes without checking for efficacy but they have complained that they just don't want to make the effort. With our new organization, they can Tweet and sign on-line petitions from the comfort of their own beds."

Mr. Edelman, most famous for disappointing his civil rights advocating mother, continued, "Now lazy people can also participate in over-simplifying complex issues and maligning educators without the unnecessary effort of having to get up, learn about the topics or understand what they're talking about."

Joel Klein, who will serve on the board of Sit Down for Education, praised Rhee, "I was gobsmacked when she shared this idea with me." Conversely, Marian Wright Edelman refused to comment on her son's efforts to privatize public education through the joint efforts of powerful financiers and weak-minded politicians, "I have nothing to say about that young man."